If you're in the middle of planning your next Autumn Winter range, you’ll know how much thought goes into getting the mood just right.
As designers, we spend a lot of time looking at market shifts, collecting new ideas, and chatting with brand owners about what’s actually moving off the shelves. When it comes to kidswear, prints are almost always the biggest driver of sales, especially in autumn when cosy layering pieces and sleepwear are in high demand.
So, whether you’re developing a newborn range, organic toddler loungewear, or nursery accessories, here is what we’re seeing brands and buyers source for Autumn/Winter.
What’s Trending for Autumn/Winter?
1. Folklore & Forest Stories
Nostalgic storytelling prints always do well in autumn, but right now there’s a real shift toward hand-drawn, folk-inspired wildlife. Think playful woodland animals paired with oak leaves, acorns, and painted berries. This trend is moving away from clean, cartoonish graphics in favour of softer, vintage-style illustrations with an artisan feel.
Key colours: Warm cinnamon, ochre, moss green, and cornflower blue on oatmeal or darker hued bases.
2. Moody Nostalgic Florals
Ditsy florals aren't just for spring. Grounded in deeper, earthier tones, micro-botanicals and pressed wildflowers bring an elevated aesthetic to winter girlswear collections. They work brilliantly both as hero garments and as supporting pieces, and work well accross matching womenswear or homeware ranges too.
Key colours: Dusty rose, burnt terracotta, plum, muted olive, and cream with pops of vibrant greens
3. Retro Novelty & Playful Heritage
If your brand aesthetic is more upbeat and energetic, novelty prints are taking inspiration from 70s retro nostalgia. Think painterly stripes, hand-drawn checkerboards, vintage toys, and fun character motifs. This trend adds a bit of lighthearted fun to winter dressing and a memorable USP for your brand, which parents love for both toddlers and older kids.
Key colours: Tomato reds, teal, rust orange, and soft charcoal.
Looking for Prints for Your Upcoming Range?
We work with kids' brand founders and design teams in two ways:
Ready-to-Use Prints: You can license our exclusive, ready to use prints straight from our private online catalogue.
Custom Briefs: If you have a specific theme, trend, or colour palette in mind, we can design custom prints to your brief.
If you’d like to see what’s inside the new AW catalogue or chat through a custom brief, we’d love to connect.
Click here to get in touch or pop us an email with your brief - we'd love to hear what you're working on!
