A brand logo design for 'Maison Rue' with abstract geometric shapes in white and beige. The shapes include circles, semi-circles, and triangles, arranged in a decorative pattern.
Three red apples in a wooden bowl with a white cloth lining, next to a cloth bunny toy and folded green cloth on an orange surface.
A moodboard of design and color palettes, a photo of a young child playing with stacking blocks, and text sections. The background is a solid light pink color.

Maison Rue

SERVICES

Visual Identity

Packaging Design

Illustration

Product Design

Print design

CREDITS
Photography Maison Rue

maisonruekid.com

A baby holding a mustard yellow muslin comforter toy.
A sheet of stickers with minimalist and pastel designs, including a rainbow, a mushroom, a container with stacked layers, a bunny skull, and a circle with the text 'MAISON RUE Modern Design For Families'.
A bunny toy with long ears, one of which has a black leaf pattern, sits on stacked textured blankets. Behind it, a beige sippy cup with a yellow straw rests on the top blanket. The blankets have various soft fabrics and patterns, placed on a neutral-colored surface with a plain, light-colored wall in the background.

We partnered with founder Vanessa at the very start of her brand journey to craft the perfect name and visual identity for Maison Rue. We created a handcrafted logo featuring three playful shapes that evoke early-stage learning, a design concept that seamlessly carried through into bespoke surface prints and packaging design.

Expanding into product development, we designed a cute range of ‘pocket pal’ comforter soft toys, creating custom-designed floral prints to complement the collection and bring the range to life.